This bad idea is now dead. We leave the articles up on our site to discourage any company who thinks advertising on a school bus might be a money maker. BusRadio loaned schools special radios with several safety features in exchange for having the attention of a captive audience of young bus riders. They targeted special radio advertising to various age groups. The youngest riders targeted were kindergarten students. When parents found out about BusRadio parents ended BusRadio.
Below are the pages of a sales binder and a Holiday Sponsor brochure BusRadio was distributing at the Kid Power Tween/Teen marketing conference at the Disney Yacht & Beach Club Resort, Orlando, FL on May 21-24, 2007. This is the side of their company that BusRadio does not want parents, school boards, and the...
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From Jim Metrock: I apologize for the content of this article. It is awful stuff. Bus Radio continues to promote raunchy music groups on its web site. I don’t know if Bus Radio is playing any bleeped out versions of this band’s songs on their bus broadcast. The company continues to stonewall any request...
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There is a real simple way to evaluate privacy policies of web sites aimed at young people: The more words, the worse it is for kids. Bus Radio has WAY too many words. People who write privacy statements often are not straightforward. That is the case with Bus Radio. We will "deconstruct" this privacy...
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Lawmakers Weigh Ban On Marketing In Schools; Critics Say Ads Increase Obesity, Family Stress http://www.thebostonchannel.com/news/13434179/detail.html BOSTON — Critics say it’s an insidious threat to school children — responsible for everything from obesity and family stress to gender stereotyping and financial woes. It’s marketing, and lawmakers in Massachusetts are weighing a bill that would ban...
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"We have the same goals as children’s advocacy groups," Shulman said. "We want the children to be safe. Right now, some of the music being played on the radio is not appropriate. We don’t play any music that comes with a parental advisory on it." (This quote came from the May 21, 2007 Louisville...
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From Jim Metrock: The Jefferson County School Board in Louisville, KY chose not to consider BusRadio. There was no support for it. No board member supported the deal. The incoming superintendent was opposed. The public was opposed. Obligation salutes the Jefferson County board for doing the right thing. The Louisville Courier-Journal reported that there...
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Is Louisville ready for Steve "Wu-Tang" Shulman’s BusRadio? BusRadio needs a break. They may get it if they convince the Jefferson County school district in Louisville, KY to sign on the dotted line this coming Monday, May 21. Obligation sent the following email to board members who have email addresses on the district’s...
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BusRadio is deleting "cuss" words from songs it plays for its captive audience of bus riders. What this means is BusRadio is now playing music from artists that have offensive content in their songs. This is another troubling development for the start-up company from Needham, MA. From an article from yesterday’s Bay City Times...
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BusRadio urges kids to see My Chemical Romance concert. From: Jim Metrock To: Steve "Wu-Tang" Shulman, Founder of BusRadio Steve, you’re doing it again. What is the deal? Why continue to promote musical groups known for explicit lyrics? This time you are reviewing a concert by My Chemical Romance. Steve, the name of the...
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Wu-Tang’s first album since ‘Iron Flag’ is coming out this year. If BusRadio didn’t keep children posted on Wu-Tang, who would? WARNING THIS ARTICLE CONTAINS EXPLICIT CONTENT. Below is a screen shot of a BusRadio article on their “tween” website for young people UNDER the age of 13. The first sentence...
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