Does your school still have Channel One News?
Learn how to unplug

Houghton Mifflin/Channel One News

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

Channel One on air personalities: Who’s coming back for 2018-19?

June 14, 2018
Channel One on air personalities: Who’s coming back for 2018-19?

  All smiles and giggles with another year of commercially exploiting schoolchildren under their belts. The primary job of these Channel One yahoos is to sell stuff to teens and preteens. Each of them is tremendously accomplished at their kiddie marketing jobs. Each of them knows, or should know, they are especially hurting children in lower-income...
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A look back – 2006: “The Company is in the process of assessing the business.”

June 13, 2018
A look back – 2006:  “The Company is in the process of assessing the business.”

Note:  Obligation, Inc. published this on November 8, 2006: PRIMEDIA Reports Third Quarter 2006 Results Tuesday November 7, 8:30 am ET “However, the magnitude of other challenges has increased, causing us to reduce 2006 guidance. Channel One is having a worse-than-expected 2006 selling season. Enthusiast Media’s International Automotive category continues to decline as the...
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Junk food ads on Channel One News 1997-2002

June 8, 2018
Junk food ads on Channel One News 1997-2002


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Buh-Bye, Channel One.

May 25, 2018
Buh-Bye, Channel One.

From Jim Metrock: Channel One used to broadcast into June, but they stopped that a few years ago. It was just too much work. The lazy employees at Channel One News have signed off today for the remainder of May, all of June and July and a few weeks of August.  No need to...
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Northeastern High School (OH) goes gaga over Channel One.

May 8, 2018
Northeastern High School (OH) goes gaga over Channel One.

From Jim Metrock: It’s rare to see high school students participate in a Channel One News stunt.  Usually, students just out of elementary school love to send in their “shout outs” so they can see themselves on the classroom TV screen. However, Northeastern High School students in Springfield, OH had some middle school-fun by filming...
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Channel One News ripping off CBS News? Remember when Ch1 promoted Red Bull to kids?

May 1, 2018
Channel One News ripping off CBS News? Remember when Ch1 promoted Red Bull to kids?

From Jim Metrock: Channel One News has a well-earned reputation for laziness and sloth.  If a young person wants to do as little as they possible and still be called a “reporter” there is only one place to go: Channel One News. Let me show you something interesting. Watch this video of a news...
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Livingston Parish Schools still show Channel One.

April 18, 2018
Livingston Parish Schools still show Channel One.

Email sent to Livingston Parish school board members. —— VIDEO:  https://youtu.be/Bah4FWweSUE Dear School Board Member, It appears that some of your classrooms are still showing the controversial Channel One TV show. Only a decreasing minority of American school districts are still bringing this company’s advertising into classrooms. More than likely a previous board experimented with Channel...
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Bill Nye, the Thoughtless Guy

April 11, 2018
Bill Nye, the Thoughtless Guy

  From Jim Metrock:  Bill Nye appeared on Channel One News yesterday. He was there to promote science to young viewers.  And he was there to promote his brand. Mr. Nye has been a very successful self-promoter for decades. Having absolutely no training as a scientist, he has been phenomenally successful in creating the misleading...
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Channel One News is out of Rome, GA.

March 31, 2018
Channel One News is out of Rome, GA.

From Jim Metrock: The article below is from November 15, 2005. Since that time I have been to Italy and I still like Rome, Georgia better. I recently contacted the Rome City school district and found out that Channel One News is gone from its schools. I don’t know when it was given the...
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Grand County (UT) school uses taxpayer money to film Channel One promo film

March 7, 2018
Grand County (UT) school uses taxpayer money to film Channel One promo film

VIDEO: Helen Knight Elementary School promo video for Channel One March 7 2018 From Jim Metrock: Each of these students should have been paid between $170 and $250 f0r their performance in a scripted commercial for Channel One.  Did Grand County school officials get informed, written consent from all parents before plastering their child’s...
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