Does your school still have Channel One News?
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Houghton Mifflin/Channel One News

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

Channel One News devotes 1/2 of show to promoting Marvel movie.

February 28, 2018
Channel One News devotes 1/2 of show to promoting Marvel movie.

    From Jim Metrock: To understand what the marketing geniuses at Channel One did today on its in-school TV show, you have to understand the current “war” between the Marvel Cinematic Universe and the DC Expanded Universe. Two movie studios have their own cast of superheros (Marvel: Spiderman, Black Panther and DC: Superman,...
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Demopolis Middle gets a “C” on report card, but has time to watch Channel One

February 20, 2018
Demopolis Middle gets a “C” on report card, but has time to watch Channel One

  VIDEO: Channel One and Demopolis Middle Feb 20 2018 From Jim Metrock: This morning, Channel One News featured a video of students from Demopolis Middle School, Demopolis, AL. And just the other day I was bragging that Alabama schools have done so well ridding their classrooms of Channel One’s marketing scam. A school...
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The infamous Channel One News Sales Video (1997)

February 14, 2018
The infamous Channel One News Sales Video (1997)

Channel One News told us a long time ago who they really are. You won’t like who they really are.
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Somerset (PA) students perform for Channel One.

February 14, 2018
Somerset (PA) students perform for Channel One.

Video: Channel One News Somerset Area JH Feb 14 2018  
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A Kipp elementary school in New Orleans does a bad thing.

February 13, 2018
A Kipp elementary school in New Orleans does a bad thing.

From Jim Metrock: Ugh. This is another new low for the kiddie marketers at Channel One. Today’s Channel One TV show opened with 3rd-graders! reciting the “Channel One News starts right now” script. These are 8-year-old children.  What was this teacher thinking?  What was the principal thinking? (If the principal even knew what was...
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Marsh Creek Sixth Grade takes time from science to film promo film for Channel One.

February 9, 2018
Marsh Creek Sixth Grade takes time from science to film promo film for Channel One.

From Channel One’s February 9 transcript: Students: We are Mr. Cantwell’s fifth-period social studies class from Marsh Creek Sixth Grade Center in Downingtown, Pennsylvania, and Channel One News starts right now! E-A-G-L-E-S … Eagles!
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Derby Middle School takes time out to do a promotional spot for a school vendor.

February 2, 2018
Derby Middle School takes time out to do a promotional spot for a school vendor.

From Jim Metrock: It seems there are more than a few schools that love to film videos for the controversial, kiddie marketing firm Channel One.  Here’s one from Derby, Kansas.   From Channel One’s transcript for Feb. 2, 2018: Students: This is Mr. Loop’s fourth-hour social studies class at Derby Middle School in Derby,...
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Why aren’t Waynesfield-Goshen Middle School students paid for creating this commercial?

February 2, 2018
Why aren’t Waynesfield-Goshen Middle School students paid for creating this commercial?

From Jim Metrock: Here’s another school allowing its students to film a commercial (the students and teacher don’t know its a commercial, but it is) for the struggling youth marketing firm called Channel One News. Most schools have better things to do with their precious school time. Let’s hope the Waynefield-Goshen Local School district...
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VIDEO: Age-inappropriate content on Channel One News.

January 27, 2018
VIDEO: Age-inappropriate content on Channel One News.

From Jim Metrock: To Channel One News employees, children are a target market. They are simply young consumers. When you think of kids that way, you are prone to be a bit insensitive.  Channel One News has a long history of putting age-inappropriate content before the eyes of schoolchildren. That’s why they have lost...
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VIDEO: Captive Audience: Advertising Invades the Classroom

January 26, 2018
VIDEO: Captive Audience: Advertising Invades the Classroom

From Jim Metrock: If you find it hard to believe a kiddie marketing company like Channel One is still in business, this 2006 video from the Media Education Foundation may help you understand why American classrooms attract the likes of Houghton Mifflin’s Channel One.
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