Does your school still have Channel One News?
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Houghton Mifflin/Channel One News

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

Mississippi school out foxes Channel One News marketers.

January 25, 2018
Mississippi school out foxes Channel One News marketers.

From Jim Metrock:  If you are a company advertising on Channel One, what’s wrong with this picture?
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How Channel One News mixed news with advertising: A Story Influenced By An Advertiser (2006)

January 24, 2018
How Channel One News mixed news with advertising: A Story Influenced By An Advertiser (2006)

From Jim Metrock: This is from over a decade ago, but it shows the mindset of the advertising bosses that have run Channel One News from its founding in 1989 to the present day.  Journalists don’t run Channel One News – never have.  Educators don’t run Channel One News – never have. Channel One...
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Ohio students light fires in classroom in order to get on Channel One News.

January 23, 2018
Ohio students light fires in classroom in order to get on Channel One News.

From Jim Metrock: I’ve seen students film themselves doing a lot of silly things just for a chance to be seen on Channel One News. You see, Channel One is constantly asking students and teachers to send in classroom videos that can be used to kick off their daily show.  Channel One requires students...
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Channel One News recklessly shows students eating laundry detergent pods

January 17, 2018
Channel One News recklessly shows students eating laundry detergent pods

From Jim Metrock: Channel One News is pushing the envelope again. Today they shocked classrooms across the country with a story on young people eating laundry detergent pods. Teachers were given no warning about the nature of today’s show. They were not warned that Channel One, for some idiotic reason, decided to show students...
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Young people are uninterested in online Channel One News.

January 16, 2018
Young people are uninterested in online Channel One News.

From Jim Metrock:  I’ve shown examples of this before. Channel One itself proves it has an increasingly small audience. Take this Caption Contest post from Channel One’s FaceBook page.  For some reason, Channel One thinks students like this type of immature content. The picture was posted on January 8 and as of January 16,...
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Boone County (KY) schools still forcing students to watch commercials

January 11, 2018
Boone County (KY) schools still forcing students to watch commercials

From Jim Metrock: Here’s another school district that not only continues to show the controversial Channel One News TV show but allows their students to do a promotional video for the struggling kiddie marketing firm. Hey, Mr. Nichols, 6th-grade science teacher, turn off the TV set and give your students ONE EXTRA HOUR of...
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The laziest young people in front of a camera.

December 31, 2017
The laziest young people in front of a camera.

Houghton Mifflin’s most controversial employees have to be the on-air personalities at their troubled company Channel One News.  Here you see them, on December 20, waving “bye-bye” to schoolchildren who are forced to watch their TV show.  They will not give the news to kids until Wednesday, January 3, 2018! That means for 14...
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A look back at 2017: Disgusting – Channel One News tells children Colin Kaepernick is like Rosa Parks

December 30, 2017
A look back at 2017: Disgusting – Channel One News tells children Colin Kaepernick is like Rosa Parks

From Jim Metrock: Channel One News wants American school kids to equate Colin Kaepernick with the civil rights icon Rosa Parks.  The producer at Channel One wrote this script with a clear bias in favor of the unemployed, National Anthem-protesting athlete.  Channel One chose to include a line that unnamed “fans” compared the millionaire...
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Images

December 3, 2017
Images


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North Vermilion Middle School (LA) wastes school time with Channel One.

November 29, 2017
North Vermilion Middle School (LA) wastes school time with Channel One.

Students at North Vermilion Middle School in Maurice, LA take a break from studies and film a shout out to Channel One News. Do not confuse this school with North Vermilion Community School in Cayuga, IN which would never waste school time in this way.   From Channel One News transcript November 15, 2017:...
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