Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
From Jim Metrock: Channel One News keeps on plugging Teen Vogue and their radical sexual and political agenda with high school, middle school, and elementary school kids. Elementary school students?! Yes, Channel One has a version of their daily show for elementary school students. They say they do not have advertising on this...
Read More »
From Jim Metrock: Congratulations to the community of Elida, Ohio for removing the controversial Channel One News program from their schools. School officials listened to parents and took the responsible step of removing Channel One’s often age-inappropriate content from classrooms. Parents in Elida greatly benefitted from the behind-the-scenes help of the Campaign for a...
Read More »
From Jim Metrock: On August 28, 2017, Channel One News took valuable school time to tell their captive audience of school kids about the MTV Video Music Awards. The producers at Channel One must love MTV and the VMA show because they sent one of their on-air personalities Azia Celestino to Los Angeles to...
Read More »
From Jim Metrock: The big star this week on Channel One News was Maggie Rulli. Maggie Rulli!? Didn’t she quit Channel One News over a year ago? This is how Channel One works: if a news subject is somewhat timely, and Channel One has some old videos on that subject, they will simply replay...
Read More »
Channel One News demeans Civil Rights icon, tells students Kaepernick may be a modern day Rosa Parks. Kids told multi-millionaire Kaepernick is a helpless victim of corporations. Chilling transformation underway at Channel One News: More slanted news, more editorializing. From Jim Metrock: Channel One’s lovefest for Colin Kaepernick is disgusting. This follows Channel One’s bizarre...
Read More »
From Jim Metrock: Channel One has never been popular in Massachusetts. Does the name “Billerica” sound familiar? It’s hilarious how the Dudley-Charlton school district in Dudley, MA “honors” their Channel One contract. Channel One’s contract states: 4) The School agrees to receive the Channel One News programs from Channel One and to show the...
Read More »
From Jim Metrock: Channel One has always considered the Tuscaloosa County (AL) school district a loyal “Channel One district.” This district like most in Alabama that still have a trace of Channel One’s presence in its schools, doesn’t care a whit about the Channel One contract. The district’s Davis-Emerson Middle School has proudly shown...
Read More »
From Jim Metrock: It’s not working out. Channel One News limps into this new school year with an audience problem and a packaging problem. The “good old days” of over 8 million students in its captive audience are gone. Students at schools that still technically show the program, don’t see the program. Since...
Read More »
From Jim Metrock: Channel One News calls themselves a “digital content provider dedicated to encouraging kids to be informed, digitally-savvy global citizens.” This is funny. Channel One News is no such thing. All summer long the lazy, wannabe reporters at Channel One have told schoolchildren NOTHING about current events. Why not? They have a...
Read More »
From Jim Metrock: You probably know about the ugly incident in May on Channel One News. Teens and preteens got a massive dose of Teen Vogue in a feature story Channel One showed that was nothing more than a very long commercial for the controversial Teen Vogue magazine/web site. Teen Vogue and...
Read More »
