Does your school still have Channel One News?
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Houghton Mifflin/Channel One News tagged with '2006 coalition letter'

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

Talking about Channel One News: Lisa Jacobson

August 8, 2012
Talking about Channel One News: Lisa Jacobson

Excerpt from Children and Consumer Culture in American Society: A Historical Handbook and Guide (2007)          
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Q&a: What happened in 2006 that almost put Channel One out of business?

July 3, 2012
Q&a: What happened in 2006 that almost put Channel One out of business?

              From Jim Metrock:   Q:  It’s been said that Channel One News “fell off a cliff” in 2006. What happened?   a:  Channel One had always relied on their lobbyists to make problems go away, but in 2006 Channel One’s former lobbyists were going away themselves – to...
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