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Houghton Mifflin/Channel One News tagged with '50 First Dates'

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

Adult Sex Comedy Advertised On Channel One News

March 3, 2004

From Jim Metrock: I have already written about the Channel One-advertised 50 First Dates, but today I saw it for myself. This movie is just filth. I see why it was originally rated R. The thugs at Channel One News ought to be utterly ashamed of themselves. Any adult that encourages children to see this vulgarity is a...
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Did Channel One Advertise A “R”-Rated Movie?

February 21, 2004
Did Channel One Advertise A “R”-Rated Movie?

Obligation reported on February 12 that Channel One’s web site was advertising Adam Sandler’s newest movie. We also reported that Channel One was sponsoring a contest with the purpose of encouraging children to see Sandler’s movie. Now, we have just seen a tape of Channel One News for the first week of February and, incredibly, Channel One actually showed...
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When Is The Sleaze Going To End?

February 12, 2004
When Is The Sleaze Going To End?

This is a nice looking movie poster, but it is deceptive. The movie it advertises is another (almost R-rated) PG13 movie filled with drug content and loaded with Sandler’s typical, non-stop sexual content. It was a little over a year ago when Channel One News spent SEVEN consecutive school days running specially-made commercials for Sandler’s adult cartoon Eight Crazy Nights....
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