Does your school still have Channel One News?
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Houghton Mifflin/Channel One News tagged with 'ABC Family'

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

The commercial that began the Alabama school day this morning.

May 22, 2012
The commercial that began the Alabama school day this morning.

 
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4 commercials on Channel One News

May 11, 2011


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The Secret Life Of The American Teenager

December 28, 2008
The Secret Life Of The American Teenager

Channel One News is advertising “The Secret Life of the American Teenager.” The advertising of course is deceptive as is usual with Channel One. Above is the banner ad that is currently running at the top of many pages on Channelone.com’s site. Channel One has cropped the picture of the girl. You can see...
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