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Houghton Mifflin/Channel One News tagged with 'About.com'

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

From the archives: 01/12/2001 Drinking And Drug Advice Is Outrageous

July 18, 2015
From the archives: 01/12/2001  Drinking And Drug Advice Is Outrageous

Drinking And Drug Advice Is Outrageous January 12, 2001    America’s schoolchildren are being inundated with ads for About.com. About.com is a company that owns several pornographic sites and will be merging with Channel One’s parent company, PRIMEDIA, Inc. at the end of February or the beginning of...
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As advertised on Channel One News: About.com (March 25, 2003)

July 28, 2012
As advertised on Channel One News: About.com (March 25, 2003)

 From Jim Metrock:  About.com had a large “adult” pornographic section when Channel One’s parent company (at the time) Primedia bought the website in late 2000. Because of an Obligation press release the New York Post wrote about Primedia and their plan to own About.com and their porn content.  I knew that Channel One News would be pitching...
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Complete, unedited Channel One News for December 18, 2000

July 20, 2012
Complete, unedited Channel One News for December 18, 2000

Channel One News removes the commercials before streaming them for parents at channelone.com. This program has the ads in them. Parents have a right to see what their child sees.    
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Complete, unedited Channel One News for January 3, 2001

July 12, 2012
Complete, unedited Channel One News for January 3, 2001

Channel One News doesn’t think parents and the public in general need to see the advertising on the in-classroom TV show. That’s why this youth marketing firm removes commercials from their web rebroadcast.        
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Complete, unedited Channel One News for December 15, 2000

June 27, 2012
Complete, unedited Channel One News for December 15, 2000

Channel One News has advertised numerous movies that were age-inappropriate due to drug and alcohol content and sexual content. One of the worst was the “stoner comedy” Dude, Where’s My Car? in December, 2000 and January 2001. The entire movie was one big drug joke which normalized the use of marijuana among young people....
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Why Are These Men Smiling?

May 2, 2002
Why Are These Men Smiling?

You would too if you received the money they do from Channel One. There is an obesity crisis among our children yet these three are happy to do whatever they can to keep Pepsi and Twinkie commercials in classrooms. “Deal with it, kid,” they might tell an unfortunate student in a school with Channel One. Violence a...
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Baking Cookies

January 14, 2002

Channel One execs are in the kitchen and they are whipping up a batch of strange cookies to force down the throats of unsuspecting children. Sounds gruesome, but it all in a regular day of work at Channel One. Channel One is baking “cookies” for our children. Not the kind you eat, rather the kind that...
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