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Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Channel One News Takes The Day Off

April 30, 2003

From Jim Metrock: “No news is good news.” That might be the new motto at Channel One News. Today there was no news on Channel One News. Today Channel One News reran a feature story on the Holocaust that was shown to students in 2000. Channel One has increasingly been using old footage to...
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Channel One Uses Soldiers For Self-Promotion

April 15, 2003
Channel One Uses Soldiers For Self-Promotion

From Jim Metrock: Did Lance Cpl. Stone give Seth Doane permission to use his name to promote Doane’s controversial company? The C1 logo gives the audience the impression that Jesse Stone endorses Channel One. Channel One has always tried to use its news stories to help promote the Channel One brand. It was no different...
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Channel One’s Latest Horror PSA Brings Gun Violence Into Classrooms

November 3, 2002
Channel One’s Latest Horror PSA Brings Gun Violence Into Classrooms

More mayhem on Channel One. Children witness a friend shooting his friend in the head (or possibly the chest – film ends with gun flash) while they sit smoking marijuana. The intended message from the ONDCP (Office for National Drug Control Policy) is “you can’t think straight when you smoke pot.” No one can argue with that obvious...
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The Ugliest Joke Yet On Children

February 4, 2000

If you can imagine the Ku Klux Klan giving seminars on racial tolerance, then you’ll have no problem accepting Channel One teaching media literacy to the schoolchildren who are forced to watch their TV show and commercials under force of contract. The term “media literacy” is relatively new. Roughly it attempts to teach children and adults how to “read” media...
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Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999

October 27, 1999

October 27m 1999 – National Journal Reports Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999 October 27, 1999 – National Journal Reports Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999 $820,000 doesn’t go as far as it use to. Over the years, Channel One has paid...
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37-3-25

January 1, 1999


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Joke’s On Us – Channel One’s Welcomes Back Web Advertising, Message Boards and Chat Room

September 25, 1998

It didn’t last long. It couldn’t. Channel One’s mission is to get the attention of kids, so they can then sell it for big bucks, and they need to have message boards and chat rooms on their web site or kids won’t be attracted. Channel One’s education VP, Paul Folkemer, expressed outrage to the Shelby County board of education...
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