Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

SkoolLive marketing draws down on the youngest of schoolchildren.

March 15, 2018
SkoolLive marketing draws down on the youngest of schoolchildren.

From Jim Metrock: This is from SkoolLive’s newly redesigned website. Elementary kiosks.  Look at the age of these children. SkoolLive chose this photograph. This was no accident. Are two of these children first graders or younger?  What are the geniuses at SkoolLive going to sell to first-graders?
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Let’s try this again. Repackaged SkoolLive wants to be known as “The Voice of Generation Z.”

March 15, 2018
Let’s try this again.  Repackaged SkoolLive wants to be known as “The Voice of Generation Z.”

From Jim Metrock: SkoolLive is a company that refuses to die.  After closing down their website for several days, SkoolLive is back online.  Check out the incredibly resistant school marketers at www.skoollive.com.  That’s correct. They continue to insist on misspelling “school.” 
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How big is a SkoolLive ad? Yuge!

March 14, 2018
How big is a SkoolLive ad? Yuge!

It’s all about the advertising, baby.  
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Grand County (UT) school uses taxpayer money to film Channel One promo film

March 7, 2018
Grand County (UT) school uses taxpayer money to film Channel One promo film

VIDEO: Helen Knight Elementary School promo video for Channel One March 7 2018 From Jim Metrock: Each of these students should have been paid between $170 and $250 f0r their performance in a scripted commercial for Channel One.  Did Grand County school officials get informed, written consent from all parents before plastering their child’s...
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SkoolLive is “reimagining itself” for the X time.

March 2, 2018
SkoolLive is “reimagining itself” for the X time.

From Jim Metrock:  SkoolLive, those loveable kiddie marketers who just can’t seem to do anything right (thank goodness), is doing yet another “do over.” Will the public no longer see the unpleasant, frantic video that begins automatically on their home page?  What a shame, after all, somebody paid for that. Don’t get your hopes...
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SkoolLive’s new public face as of March 1, 2018 10:02 CDT

March 1, 2018
SkoolLive’s new public face as of March 1, 2018 10:02 CDT


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Channel One News devotes 1/2 of show to promoting Marvel movie.

February 28, 2018
Channel One News devotes 1/2 of show to promoting Marvel movie.

    From Jim Metrock: To understand what the marketing geniuses at Channel One did today on its in-school TV show, you have to understand the current “war” between the Marvel Cinematic Universe and the DC Expanded Universe. Two movie studios have their own cast of superheros (Marvel: Spiderman, Black Panther and DC: Superman,...
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Arizona NPR reports on SkoolLive

February 27, 2018
Arizona NPR reports on SkoolLive

Play audio:   https://kjzz.org/content/613395/digital-touch-screens-display-school-information-ads-students
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SkoolLive gets attention in Arizona.

February 23, 2018
SkoolLive gets attention in Arizona.

Digital billboards put ads in front of students. Are they harvesting personal info, too? Anne Ryman, The Republic | azcentral.com. Feb. 20, 2018 When Perry High School in Gilbert installed 7-foot-tall kiosks with digital screens on campus last year, it joined more than 160 schools that use the technology across the country. The electronic screens could display...
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The infamous Channel One News Sales Video (1997)

February 14, 2018
The infamous Channel One News Sales Video (1997)

Channel One News told us a long time ago who they really are. You won’t like who they really are.
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