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Media Literacy tagged with 'acuvue 2 contact lens'

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Brutal ad on Channel One News: If You Wear Glasses, You’re Ugly. (Sept 2003)

February 18, 2019
Brutal ad on Channel One News: If You Wear Glasses, You’re Ugly. (Sept 2003)

These pictures are from the Acuvue2 commercials that are in heavy rotation on Channel One News in middle and high schools during September 2003. Mo Money! You can almost picture Jim “Sugar Daddy” Ritts stuffing the Johnson&Johnson cash in his pockets. Is he the least bit concerned that it is cruel for Channel One to advertise contact lens to schoolchildren?...
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Complete, unedited Channel One News for September 23, 2003

March 7, 2013
Complete, unedited Channel One News for September 23, 2003


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As advertised on Channel One News: Acuvue2 contact lens (2003)

March 1, 2013
As advertised on Channel One News: Acuvue2 contact lens (2003)

 
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