This full page ran in Advertising Age in 1999. Channel One was soliciting new junk food advertisers to add to their already considerable stable of junk food clients. For years Channel One News advertised M&Ms, Snickers, Skittles, Twix, Nestle Crunch bars, Hostess Cupcakes, Lays Potato Chips, Doritos, Pepsi,...
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This ad appeared several times in Advertising Age. This is how Channel One News thinks about students. They are just a set of eyeballs that are to be sold to the highest bidders. Click on picture for full ad. https://r9o5b4.a2cdn1.secureserver.net/wp-content/uploads/2010/09/c1undividedattention.pdf
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Excerpts from Advertising Age magazine March 14, 2005 Channel One hits bump, losing ads and top exec In-school TV network often targeted by critics hurt as Kellogg, Kraft shy away due to kid obesity debate By Claire Atkinson Its equipment is badly in need of an upgrade, advertisers are fleeing, critics are declaring they want to put it...
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