From Jim Metrock: In the late 90’s, Channel One News had eight reporters on their staff. This school year the controversial youth marketing company has only three reporters. As American schools continue to remove Channel One News from their daily schedules, and their student audience continues to shrink, there simply isn’t enough money...
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From Jim Metrock: Kiddie marketers can be downright mean. Boo to Ms. C. J. Kettler. Ms. Kettler a well-traveled, self-described “media industry leader” is the current CEO of Channel One. It now looks like she is also a bit of a bully. This may come from the desperate position she finds...
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From Jim Metrock: Who are the advertisers on Channel One News? Parents want to know, educators and school administrators want to know.Taxpayers of course want to know what companies are using taxpayer-funded school time to sell to students. In short the public wants to know. The public has always wanted to know, but...
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From Jim Metrock: Nobody can fault former Channel One anchor Julian Dujarric from removing any mention of having worked for the youth marketing company Channel One from his Facebook page. I think once people leave Channel One News they begin to more fully understand Channel One’s commercial exploitation of schoolchildren and I think, or...
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From Jim Metrock: When or if you try to read Channel One’s brand spankin’ new Website Terms of Use below, keep in mind who Channel One wrote the words for: teenagers, preteens, and elementary school-age children. That’s right, young people and very young people. Websites like Channelone.com create such documents to...
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From Jim Metrock: At the end of January, Channel One News dropped their ending voice-over and graphic proclaiming the program was “Powered by Promethean.” The significance of the change is unclear. It was never clear what “powered” meant in the context it was used. A few schools used their Promethean white...
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