From Jim Metrock: Three years ago, Channel One News was forced to send this letter to the relatively few schools that still had their TV equipment. It marked the end of the original Channel One News – the one that was extremely profitable back in the 90’s. In 2012 the few remaining executives at Channel One...
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The glory years for Channel One News were 1991-1997. From Jim Metrock: Christopher Whittle, the marketing genius who created Channel One News, wanted ads in places where a person could not turn away. Placed-based advertising he called it. His goal was to force advertising onto people in a way that would demand extremely...
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