From Jim Metrock: This is one of my favorite articles. I clipped it out of Advertising Age magazine way back in 1996. Heidi Diamond was just hired by Channel One News to help take the kiddie marketing company to new heights. In 1996, Channel One was making so much money it was obscene....
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From Jim Metrock: Strauss Zelnick loves to sell violence. The video game Grand Theft Auto has been very good to Mr. Zelnick. His company ZelnickMedia owns the company that makes GTA and Red Ded Redemption depicted in the poster behind Mr. Zelnick. Mr. Zelnick is also the man calling the shots, so to speak,...
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If Alloy Media and Marketing the current parent company of Channel One News left a bad taste in the mouths of parents and educators, wait until ZelnickMedia completes their planned purchase of Alloy this fall. ZelnickMedia is an investor group that owns Take-Two Interactive which in turn owns Rockstar Games which created the Grand...
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