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Posts Tagged ‘ houghton mifflin/channel one ’

More ads coming to Houghton Mifflin/Channel One?

June 6, 2014
More ads coming to Houghton Mifflin/Channel One?

From Jim Metrock: The recent acquisition of Channel One by Houghton Mifflin Harcourt may mean all these on-air personalities will be back next year. Houghton Mifflin has given Channel One a big boost.  Channel One’s advertising revenue had to have taken a big hit this past year – there were so few full-paying spots...
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This is Channel One

June 5, 2014
This is Channel One

   From Jim Metrock:   Channel One News held its first, and more than likely last, Google Hangout this afternoon. It was a sad thing to watch. I mean real sad. It was like watching the movie This is Spinal Tap, but without the laughs. In the movie Spinal Tap is a rock band that finds...
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Teacher criticizes Channel One’s “Ads in schools” report

June 2, 2014
Teacher criticizes Channel One’s “Ads in schools” report

   See our original story.  Unbelievable that Channel One NEWS would do a news story on “Ads in schools” and not mention itself.  But, that’s what students get when Channel One News is brought to them by a youth marketing company.  (Channel One News was developed in order to put advertising in front of a...
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The ugly legacy of Channel One News

June 1, 2014
The ugly legacy of Channel One News


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Which states have the most Houghton Mifflin/Channel One contracts?

June 1, 2014
Which states have the most Houghton Mifflin/Channel One contracts?

Texas has over 10% of all Houghton Mifflin/Channel One contracts.      TOP TEN STATES   TEXAS  (10.6) OHIO  (7.68) PENNSYLVANIA  (6.02) TENNESSEE  (5.34) ILLINOIS  (4.81) MICHIGAN  (4.64) ALABAMA  (4.25) NORTH CAROLINA  (3.73) LOUISIANA  (3.68) MISSISSIPPI  (3.66)   SECOND TEN   INDIANA  (3.11) GEORGIA  (3.09) KENTUCKY  (2.59) SOUTH CAROLINA  (2.57) FLORIDA  (2.45) NEW JERSEY...
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Will history repeat itself. Houghton Mifflin hopes not.

May 31, 2014
Will history repeat itself. Houghton Mifflin hopes not.

  From Jim Metrock: This news article is from 1989, the year Channel One was still being tested in seven pilot schools.   Massachusetts never liked Channel One.  Still today, the company has little presence in the state. How odd to now have an old Boston firm like Houghton Mifflin owning Channel One.  Houghton...
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Archives: CCFC calls out Channel One in Alabama

May 26, 2014
Archives: CCFC calls out Channel One in Alabama

  Alabama schools chief Tommy Bice urged to pull plug on Channel One   Marie Leech al.comon August 06, 2012 at 6:30 AM       Channel One screen capture image from its website. BIRMINGHAM, Alabama — A Boston-based nonprofit group is asking Alabama school Superintendent Tommy Bice to suspend the use of Channel...
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