Posts Tagged ‘ kyle young ’

Skoollive contract: Revenue from Display of Kiosk System Content

August 27, 2015
Skoollive contract: Revenue from Display of Kiosk System Content

      From Jim Metrock: Are you a school board member whose board is considering entering into a contract with the youth marketing firm Skoollive? You owe it to your community to take some time to better understand what is in the Skoollive contract. Here is one section (1.7) and one subsection (1.7.1) of the contract....
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If Skoollive’s electronic billboards can sell students products, then maybe…

August 17, 2015
If Skoollive’s electronic billboards can sell students products, then maybe…


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Let’s hope this person isn’t too busy.

August 12, 2015
Let’s hope this person isn’t too busy.

     
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Deconstructing Skoollive’s sales video

August 11, 2015
Deconstructing Skoollive’s sales video

From Jim Metrock: Skoollive recently published this video in an effort to make school officials more comfortable with their controversial, in-school marketing company.  If your school district is thinking about bringing billboard advertising into your school hallways, please take a moment and watch Skoollive’s “feel good” video, then consider reading my remarks about the video. The opening...
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A company that doesn’t know how to spell its own name.

August 9, 2015
A company that doesn’t know how to spell its own name.

From Jim Metrock:  There are so many things wrong with SkoolLive that I hate to bring up this minor point.   Normally, a lot of thought is put into the name of a business.  Why SkoolLive chose to misspell “school” is their concern.  However I do find it interesting that company employees are confused about their own...
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From the archives: 07/5/2003 Keynote Speech To Council Of Urban Boards Of Education

July 27, 2015
From the archives:  07/5/2003  Keynote Speech To Council Of Urban Boards Of Education

From Jim Metrock:  This speech from 12 years ago is unfortunately still timely.  Students are still being commercially exploited by old tired kiddie marketers like Channel One and new upstarts like SkoolLive.  Parents and educators need to stay vigilant for those who only see schools as a source of easy ad revenue.   Keynote Speech...
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Hold the phone!! Is SkoolLive interested in obtaining student educational records?

July 26, 2015
Hold the phone!! Is SkoolLive interested in obtaining student educational records?

From Jim Metrock: While looking through a SkoolLive contract with an Arizona school district, I found this disturbing paragraph: 6.17 Student Educational Records. School District’s students’ educational records are protected by the federal Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g (“FERPA”). SkoolLive will comply with FERPA and will not access or make...
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What Skoollive doesn’t show school boards: Commercials, “Call to Action” ad campaigns, and “Your brand here”

July 21, 2015
What Skoollive doesn’t show school boards: Commercials, “Call to Action”  ad campaigns, and “Your brand here”

  From Jim Metrock: Skoollive is an in-school marketing firm.  Such companies by definition suffer from a split personality. On one hand, the company has to sell advertisers on its ability to place advertising in front of “X” number of schoolchildren, while at the same time it has to sell itself to school boards as a company primarily...
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Call to Action: Skoollive starts playing advertising hardball.

July 12, 2015
Call to Action: Skoollive starts playing advertising hardball.

  From Jim Metrock: Skoollive is boasting of their ability to place Call to Action (CTA) marketing right into the hallways of public schools.   “Call to Action” marketing is just as coercing as it sounds.   From Wikipedia: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using...
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Mustang Express: Kiosks rivet students’ attention — for a day

June 3, 2015
Mustang Express: Kiosks rivet students’ attention — for a day

Kiosks rivet students’ attention — for a day Melina CasillasApril 21, 2015 There is something strange in the halls of SHS. Is it a mirror? An entrance to Narnia? Nope, they’re kiosks. These kiosks are in the north and south F building hallways upstairs and downstairs, and in the front office entrance closest to...
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