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Posts Tagged ‘ martin grant ’

Channel One sets new course.

July 2, 2013
Channel One sets new course.

  From Jim Metrock: This is one of my favorite articles. I clipped it out of Advertising Age magazine way back in 1996. Heidi Diamond was just hired by Channel One News to help take the kiddie marketing company to new heights. In 1996, Channel One was making so much money it was obscene....
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1996: The high point of Channel One’s kiddie marketing dreams.

January 16, 2013
1996: The high point of Channel One’s kiddie marketing dreams.

    From Jim Metrock:  This is one of my favorite articles. I clipped it out of Advertising Age magazine way back in 1996.  Heidi Diamond was just hired by Channel One News to help take the kiddie marketing company to new heights. In 1996, Channel One was making so much money it was...
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Talking about Channel One News: Martin Grant (1995)

June 30, 2012
Talking about Channel One News: Martin Grant (1995)

“Channel One is a marketer’s secret weapon. When used creatively by today’s innovative marketers, it is an unparalleled way to reach a massive teen audience in a highly relevant, important and uncluttered environment.” Martin Grant, Channel One News President of Sales and Marketing in a press release dated August 9, 1995.
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Who is Left at Channel One?

October 19, 1999

We said 1999 would be a disastrous year for Channel One and it has been much worse than even we forecasted. According to an Educational Marketer article, Channel One’s president, Kevin McAliley, “abruptly resigned” several weeks ago. In early summer, PRIMEDIA’s Chairman, William Reilly, offered his resignation which was no resignation at all. He was given the boot by...
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