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Posts Tagged ‘ Mountain Dew ’

Channel One News: The company that brought junk food advertising into American classrooms

March 1, 2014
Channel One News: The company that brought junk food advertising into American classrooms

    From Jim Metrock:  Channel One News has a long history of advertising junk food in American classrooms.  The company knew their ads were contributing in a very significant way to the growing obesity crisis among young people, but they kept pitching the junk to kids.   Obligation and others helped put pressure...
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As advertised on Channel One News: Mountain Dew (October 24, 2000)

August 5, 2012
As advertised on Channel One News: Mountain Dew (October 24, 2000)

Channel One News has contributed mightily to the youth obesity crisis.                  
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As advertised on Channel One News: Mountain Dew (1997)

June 4, 2012
As advertised on Channel One News: Mountain Dew (1997)

 
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How Channel One News helped create the youth obesity crisis. (5 commercials 2002)

February 2, 2012
How Channel One News helped create the youth obesity crisis. (5 commercials 2002)


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Complete, unedited Channel One News for May 21, 1997

September 26, 2011
Complete, unedited Channel One News for May 21, 1997


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27% of Channel One Commercials Are For Junk Food

September 10, 2002

Channel One has been running, on average, one junk food commercial a day for the last five years. That is one of the findings in a study Obligation, Inc. has just completed. 100 Channel One shows were reviewed from the 1997-98 school year to 2001-02. No shows from this school year were included. A separate study of...
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Eat More Twinkies, Kids.

February 6, 2001
Eat More Twinkies, Kids.

  On January 26, 2001, upwards to 8 million schoolchildren were compelled to watch a commercial urging them to eat more Hostess Twinkies. Channel One has been bringing Hostess into America’s classrooms since the spring of 2000. Jim Metrock said, “When you think about it, Channel One is a mean company. The are mean with their smash-mouth...
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