It is time that the public gives Cingular a call, or better, a hand-written letter, telling them it is time to stop advertising on Channel One News. Cingular is easily one of the three largest advertisers on the failing in-school TV show. (The U.S. Government and Gatorade are the two others.) Cingular should be singled out as one...
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Actual screen shot from a middle school broadcast of Channel One News. Abortion is an explosive issue among adults. Adults have differing views on when life begins. The executives at Channel One News believe that preteens should be thinking about abortion. They have attempted to engage children in a conversation about this hot issue. (No need to let parents...
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Not content with two minutes for commercials, Channel One started putting advertising messages into the “news” portion of Channel One News. The practice continues. Cingular Wireless not only runs regular thirty-second ads on Channel One, but they also sponsor the “Question of the Day” which is in itself an ad for Channel One’s web site channelone.com. Students who...
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Channel One has come off one of its worst years and now faces a very challenging 2002-2003 school year. National advertisers don’t see Channel One as a “sure bet” anymore in their efforts to get commercial messages to young people. Serious questions remain about the enforcement of Channel One’s contract. As Obligation has stated for years, we know...
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