From Jim Metrock: Those lovable youth marketers at Channel One are back at it. It’s just August and they are advertising age-inappropriate movies to children. This is standard fare for Channel One. They have done it every year since 1996 when I started to research and report on the company. There was some hope...
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From Jim Metrock: Channel One News had a major overhaul this year in an attempt to stop the relentless stream of schools dropping their TV show. They moved Kent Haehl out of the CEO’s position and put Ms. C. J. Kettler into his spot in order to create a more family-friendly company. They came...
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From Jim Metrock: Kiddie marketers can be downright mean. Boo to Ms. C. J. Kettler. Ms. Kettler a well-traveled, self-described “media industry leader” is the current CEO of Channel One. It now looks like she is also a bit of a bully. This may come from the desperate position she finds...
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From Jim Metrock: This is one of my favorite articles. I clipped it out of Advertising Age magazine way back in 1996. Heidi Diamond was just hired by Channel One News to help take the kiddie marketing company to new heights. In 1996, Channel One was making so much money it was obscene....
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From Jim Metrock: Strauss Zelnick loves to sell violence. The video game Grand Theft Auto has been very good to Mr. Zelnick. His company ZelnickMedia owns the company that makes GTA and Red Ded Redemption depicted in the poster behind Mr. Zelnick. Mr. Zelnick is also the man calling the shots, so to speak,...
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Channel One’s press release: Channel One News Appoints CJ Kettler as Chief Executive Officer Kettler to Spearhead Transformative Initiatives for Channel One News NEW YORK, May 20, 2013 (GLOBE NEWSWIRE) — Channel One, LLC, the educational digital content provider and producer of Channel One News, the award-winning news program for young people, today...
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From Jim Metrock: You can tell how healthy Channel One News is simply by counting the number of full-paying, regular advertisers who have bought spots on the classroom TV show. When you see a public service announcement, that means Channel One had no regular advertiser for that spot. Some organizations may...
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Official movie poster for The Possession. From Jim Metrock: I saw this Channel One News-promoted horror movie in September and wrote the two men that I believe are ultimately responsible for advertising it to young people not only on the Channelone.com website, but in American high school and middle school classrooms. I now...
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The official Channel One News website greets elementary school and high school students with a big homepage banner ad for the sexually-charged gURL.com site. Screen shot from July 27, 2012. Children clicking on “Need advice” go to gURL.com where every page has a link to their “Love & Sex” page for girls. Here...
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Please don’t hang any pictures. Welcome aboard. Another employment ad for Channel One News. This one is strange. This position would normally be a full-time position. It was in the “good ole days” (1993-1998) when Channel One had their own studio and were making obscene amounts of ad money. Has the Big Boss,...
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